Ted Royer
CCO with over 25+ years of international experience. Winner of every major advertising award many times over, Including 3 Titanium Lions, over 30 One Show Gold, and a D&AD White Pencil. Agency of the Year for Adage, Adweek and Campaign. Ranked #1 Creative in the world by Business Insider
2023 - Present - Creative Lead, Folk Devils - A tech-forward, creatively led, 100% project based unit. Clients include Qualcomm, The Philadelphia Inquirer, Arta Tequila, 23andMe, Embold Health, MRM, Plant Vodka, Koobrik, The Travel Agency.Folk Devils partners with agencies and brands to produce great creative and technological solutions at pace. folkdevils.io.
2023 - Present - Founding Partner/Creative Director - ColdVest - An internationally patented emergency heatstroke device.
2021-2023 - Executive Creative Director- Troika Labs/Converge. Founded Troika Labs under the umbrella of the Troika Network. Won pitches for PointsBet, EF Hutton, Canyon Ranch and others. Left when Converge up and closed the whole network.
2019 - 2020 - Devito/Verdi. I’m not sure what my title was. It was a weird time. Worked on every client, including Metro Health, Baycare, Legal Sea Food, Lincoln Tech, Gardner-White Furniture. Got to sit next to Sal Devito for a year, that was a treat. Contract ECD seems accurate.
2012-2018 - Board Member, One Club - Helped to drive change and growth in the club, briefly serve as Deputy Chair, Created the Penta Pencil.
2009-2010 - Creative Board, VCU
2010 - 2012 - Alumni Board Creative Circus
Adfest - Jury Chairman
D&AD - Film Jury Chairman
Dubai Lynx Jury Chairman
2006-20018 - Chief Creative Officer, Droga5. Took the agency from 15 people to over 750. Won every conceivable ad award except a national Emmy. Worked on every client in the building, most notable Prudential, Sprint, Chase, Puma, Net10, Heineken, Newcastle Brown Ale, Hennessy, Quilted Northern, and many, many others. Wrote “No One Out Pizzas The Hut.” Judged every major award show. Helped win Agency of the Decade. It was a time.
2003-2005 - Publicis - Global Creative Director - Moved around the Publicis network supporting different offices, mostly in New York and Mojo Sydney. Ran Heineken for a year. In Australia ran Toyota, Maggi, Nescafe among others.
2000 - 2002 - Wieden + Kennedy New York - Creative Director - Ran ESPN with partner Jeff Bitsack. Produced over 50 SportsCenter ads, Worked on Lightpath and several pitches.
1999 - 2000 - Ogilvy - Regional Creative Director, Latin America, CCO Ogilvy Buenos Aires. Besides BA worked closely with Mexico, Brazil and Uruguay. Won several Cannes Lions, Gold Clios and One Show. Clients included IBM, Unilever among other Latin American brands.
1996-1999 - Saatchi & Saatchi Singapore - Art Director - Helped the agency win Adage’s International Agency of The Year in 1998, won numerous One Show, CA, and Archive honors. Clients included Toyota, Hewlett Packard, P&G, Burger King, Raffles Hotels among others.
1994-1995 - Leonard/Monahan - Art Director - First job. Won 13 One Show pencils with the guidance of greats like David Baldwin, Kara Goodrich and Paul Hirsch. Clients include Hewlett Packard, Polaroid, Roger Williams Zoo, and Bauer Skates.
1992-1993 - Portfolio Center - Art Direction and Copywriting
1985-1989 - University of Richmond - BA in History/Political Science